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GUEST POST: Website Disclosures Pursuant to the Board’s Business Promotion Rules - By Laura Diamond, Attorney

In today’s environment, a practice website is a nearly essential element to a well-rounded marketing strategy. A strong website is an effective and cost-efficient way to promote a dental practice. It also can provide information to current and prospective patients. Practice websites are considered business promotion by Texas State Board of Dental Examiners and must comply with the Board’s rules regarding advertising.       Overall, the Board’s business promotion rules require dentists to communicate truthfully to the public. To that end, Rule 108.59 delineates the four essential disclosures required by dental practice websites. These components represent the minimum information...

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